Brief: a fictive re-branding to a witchy themed fine dining restaurant.
skills: figma, UX UI, brand design, creative thinking, illustration, marketing design, copywriting, typography.
link to prototype: https://www.figma.com/proto/S1iOisGizUKXHi5BHpjqiq/the-witch-branding?page-id=0%3A1&type=design&node-id=1-719&viewport=223%2C483%2C0.25&t=VO9VXgfYzcWRm5mX-1&scaling=scale-down&starting-point-node-id=1%3A719
about the process:
I've recently read a review about 'the witch' restaurant, and decided to look it up.
when i found her website, i was disappointed.
the concept seemed very unique - to combine fine dining with a themed restaurant.
however, the user experience of the website was too confusing, with buttons that don't work, naming issues and a brand design too loud for a high end restaurant.
therefore I've decided to try and re-brand 'the witch' with new brand colors, logo, typography,
and even a new app.
when i found her website, i was disappointed.
the concept seemed very unique - to combine fine dining with a themed restaurant.
however, the user experience of the website was too confusing, with buttons that don't work, naming issues and a brand design too loud for a high end restaurant.
therefore I've decided to try and re-brand 'the witch' with new brand colors, logo, typography,
and even a new app.
here is an analysis of the websites UX:
